Fish Box Africa is a vibrant marketplace in Kenya dedicated to fish and feed, aiming to address gender disparities within the Blue Economy. StardustConcept, through our association with the HerMeNow Accelerator, was commissioned to refresh Fish Box Africa’s logo, typography, and color palette.
/ the brief
Fish Box Africa was established to help fish farmers lower their production costs and advocate for marginalized groups such as women and youth, positioning itself as a pioneer in East Africa’s Blue Economy. The founder, Madeleine, desired a brand identity that mirrored values of inclusivity, efficiency, and innovation.
before
after
/ the concept
Fish Box Africa positions itself as an integrated solutions provider focused on enhancing farming efficiency. Its flagship products include a Smart Fish Feeder and Farm Management Software, both designed to minimize production costs and provide actionable data-driven insights. The inspiration for our redesign stemmed from the company’s technology-driven approach and its commitment to mission-driven objectives.
// the logo
The customer-facing aspect of the company is the fish feeder, necessitating a logo that is instantly recognizable, legible, and memorable, ensuring it stands out in a competitive market. Our goal was to create a minimalistic, crisp icon adaptable across various sizes and easy to identify in a bustling marketplace.
// the final logo
Through various drafts, the theme of a minimalist fish icon was a constant. This evolved into a blend of a fish and a box, symbolizing the core of Fishbox Africa’s operations succinctly.
// fonts
The primary typeface selected was Quicksand, chosen for its clarity and modern feel.
headers
body
// color palette
Madeleine requested a color scheme that reflected the UN Sustainable Development Goals (SDGs) relevant to Fishbox Africa:
No poverty – SDG 1
Zero hunger – SDG 2
Gender equality – SDG 5
Climate action – SDG 13
Life below water – SDG 14
Partnerships for the goals – SDG 17
Learn more about SDGs here
// mockups
The team at Fish Box Africa was extremely pleased with the redesign and subsequently enlisted our services to overhaul their website. We look forward to unveiling the updated online presence soon!
