Ndogo Farms converts small spaces into gardens to ensure access to fresh and organically grown vegetables in the comfort of their own homes by recycling containers into gardens and growing environmentally friendly bags.
StardustConcept, through our association with the HerMeNow Accelerator, was commissioned to refresh Ndogo Farm’s logo.
Before
After
/ the brief
With a target of discerning customers who appreciate the finer things in life, the team at Ndogo Farm wanted a sleek yet timeless logo. The logo had the functional requirement of being recognizable with high legibility on their products such as the grow bag.
/ the concept
We were inspired by the overtures toward simplicity in the original logo. Simplified geometric shapes that were easy to digest and represented the semiotics around the product offering became the core idea we wanted to achieve while staying true to the spirit of the original.
// the logo
Within this clear set of self-imposed creative restrictions, we let our imaginations take root and grow wild (sorry, we couldn’t resist the pun). The objective became about finding as many solutions as possible that we could serve up to the client
The client was given a briefing on the design choices and we waited for them to decide the direction they were drawn towards.
// the final logo
The client was given a briefing on the design choices and we waited for them to decide the direction they were drawn towards.
// mockups
