/ the brief
We were asked to create a logo from a short brief.
Black sheep club is for all the individuals that decide not to stick to fit in out of need of validation. But individuals that take the stand to stick to their integrity , values and keep the promises they made to themselves.
Off we went!
/ the concept
We wanted a minimalist icon that had humor. It needed to translate across digital and print versions, particularly collaterals such as lapel pins. The title was the inspiration as we drew sheep in various states of emotion about being referred to as a “black sheep”.