/ the brief
This was a fun one! We were asked to create a logo for Divasify from a two-sentence brief.
DIVASIFY - divasify.com is a clever play-on-words name. Inspired by the word diversify (replacing the er with a, makes diva or powerful woman).
Anything goes, they said!
/ the concept
A diva, being a shorthand for flamboyance, inspired us to look at butterflies.
A women with butterfly wings striking a flamboyant pose was the direction we chose.