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Casanuova Dei Carfini is a luxury private homestay project in Tuscany, Italy. We created the logo, pattern and color system to create an identity that was unique yet also aligned with the sister brand of One Belvedere.

/ the brief

Casanuova Dei Carfini is a luxury private homestay project in Tuscany, Italy. It is closely aligned with another project where we delivered the complete brand experience, One Belvedere. The team envisioned this project as an extension of the soul-align concept of rejuvenation by reconnecting with nature. We were tasked with creating a logo that reflected the soul-align concept while acknowledging the sibling relationship with One Belvedere.

/ the concept

Carfini was established in 1897. Great care has been taken to preserve its history while preparing for the future. Nestled within the serenity of Poggibonsi, Tuscany, the property is the ultimate destination to unwind and gather one’s self. The comforting stillness means deep rest and greater awareness of the sights and sounds of nature around you. We were inspired by the sense of calm we experienced as our minds rested under the tuscan night sky.

Carfini crest with the date of establishment on a wall

Carfini was established in 1897. Great care has been taken to preserve its history while preparing for the future. Nestled within the serenity of Poggibonsi, Tuscany, the property is the ultimate destination to unwind and gather one’s self. The comforting stillness means deep rest and greater awareness of the sights and sounds of nature around you. We were inspired by the sense of calm we experienced as our minds rested under the tuscan night sky.

Carfini crest with the date of establishment on a wall

// the logo

Our initial approach was to integrate a C with a moon and stars.

5 exploratory options for Carfini logo

We also tried to integrate the cypress trees present across the region.

We also tried to integrate the cypress trees present across the region.

3 exploratory options for Carfini logo

To acknowledge the link to One Belvedere, we began abstracting and remixing the One Belvedere logo

exploratory options of Carfini logo placed on a grid ending with the final logo

// the final logo

Carfini Full logo in Vertical Version
Carfini Logo, Circular Version
Carfini full logo, Horizontal version
Carfini Full logo in Vertical Version
Carfini Logo, Circular Version
Carfini full logo, Horizontal version

// fonts

headers and body

Montserrat font breakdown showing all the letters of the alphabet

quotes

Ephesis font breakdown showing all the letters of the alphabet

// color palette

Colour swatches for Carfini

// mockups

Carfini Icon only, Pink version
FK Group
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