casanuova dei carfini
Casanuova Dei Carfini is a luxury private homestay project in Tuscany, Italy. We created the logo, pattern and color system to create an identity that was unique yet also aligned with the sister brand of One Belvedere.
/ the brief
Casanuova Dei Carfini is a luxury private homestay project in Tuscany, Italy. It is closely aligned with another project where we delivered the complete brand experience, One Belvedere. The team envisioned this project as an extension of the soul-align concept of rejuvenation by reconnecting with nature. We were tasked with creating a logo that reflected the soul-align concept while acknowledging the sibling relationship with One Belvedere.
/ the concept
Carfini was established in 1897. Great care has been taken to preserve its history while preparing for the future. Nestled within the serenity of Poggibonsi, Tuscany, the property is the ultimate destination to unwind and gather one’s self. The comforting stillness means deep rest and greater awareness of the sights and sounds of nature around you. We were inspired by the sense of calm we experienced as our minds rested under the tuscan night sky.
Carfini was established in 1897. Great care has been taken to preserve its history while preparing for the future. Nestled within the serenity of Poggibonsi, Tuscany, the property is the ultimate destination to unwind and gather one’s self. The comforting stillness means deep rest and greater awareness of the sights and sounds of nature around you. We were inspired by the sense of calm we experienced as our minds rested under the tuscan night sky.
// the logo
Our initial approach was to integrate a C with a moon and stars.
We also tried to integrate the cypress trees present across the region.
We also tried to integrate the cypress trees present across the region.
To acknowledge the link to One Belvedere, we began abstracting and remixing the One Belvedere logo
// the final logo
// fonts
headers and body
quotes
// color palette
// mockups
