The global impact investment sector is a $1.16 trillion market. Yet, less than 1% is coming to MENA (Middle East and North Africa), the only region in the world where poverty rates have gone up since 2014. A part of the reason is the dearth of accelerators to support social enterprises. The HerMeNow Accelerator was created to address these issues. By specifically targeting women-led social enterprises, the team at HerMeNow hope to create a platform for broader socio-economic development in MENA. StardustConcept was asked to create the full brand identity - logo, color palette, typography, collaterals and the website.