Lordy

StardustConcept was brought in to collaborate with LordIvan aka Lordy, a talented rapper, as he built out his first album to deliver a brand identity that was as ambitious as he is, and is ready for the global audience that he has cultivated.

/ the brief

LordIvan is a unique personality and charismatic set of contraditions. Brimming with confidence, the man is often soaring with ideas of global musical domination whilst also being incredibly sober about the realities of trying to turn passions as ephemeral as music into a sustainable and creatively satisfying career. We were charmed by Lordy’s drive and were eager to translate his energy into ink and pixels as we took on the challenge of creating the Lordy brand identity.

/ the concept

// keywords

From our wide-ranging interviews that navigated from music theory to winding tales of his personal history, we attempted to gather the essence of the man. Our intent was to boil down the input to a set of keywords that we could translate into design.

A world traveller of diverse ethnic backgrounds, we settled on one word that could describe LordIvan’s identity :

// the tagline

Perhaps the element that came forth the fastest, the tagline for an artist who planned on becoming a superstar, the tagline seemed obvious -

// the color palette

The artist and his producing partner wanted bring in colors that represented energy, power, luxury and royalty. They were keen to collaborate with us to narrow down the palette.